This is the year of Emoji where everybody has embraced the signs including Dictionaries. The Oxford Dictionaries named an Emoji as word of the year because it’s widely used across the world by different people. Now, Twitter has launched a campaign using a safe sex emoji that will make people practice safe sexting. Weird right?
— Durex Global (@durex) November 18, 2015
World’s popular condom manufacturer Durex provided that emojis play an important role in how young couples connect and have launched the campaign ahead of World AIDS Day on December 1. The Telegraph reports, Durex is encouraging Twitter users to show their support for the campaign using the hashtag #condomemoji and help convince Unicode, the official emoji creators, to consider it.
Teenagers and the youth between 16-25 years express themselves using emoji since it’s the easiest way to communicate, according to Durex. Apparently, 84% of 16-25 year olds Durex spoke to said they feel more comfortable talking about sex using emojis.
“Many young people have gained their sexual knowledge through their own sexual activity and searching the internet,” says Dr Mark McCormack, a senior lecturer in Sociology and co-director of the Centre for Sex, Gender and Sexualities at Durham University.
“While participants generally felt able to discuss safe sex within their romantic relationships, there was more uncertainty with new or potential partners. 80% welcomed the idea of the emoji to make the discussion of safe sex easier and more fun.”
Volker Sydow at Global Director Durex said: “Durex believes in happier, healthier sex lives and World AIDS Day is a hugely significant reminder about the importance of safe sex.
“Looking at how influential messaging is in the development of relationships today, an official safe sex emoji is a simple and empowering step towards better protection and sexual wellbeing.”
World AIDS Day was held for the first time in 1988. It was created as an opportunity worldwide for people “to unite in the fight against HIV, show their support for people living with HIV and to commemorate people who have died”.
However, not everybody likes the idea. A condom emoji!? People will misuse the emoji by sending it to wrong people like their mother or father – that will be a disaster. Anyway, sexting just got safe, well, that’s if the campaign goes through and the emoji features on all social media platforms.