A report was released showing Microsoft and Apple as the leading companies in terms of delighting consumers. Google and Samsung are not doing well in that sector. Pleasing a customer should be upraised by tech companies. I thought Samsung did a good job in public relation stuff, well my brain deceived me. Apple leads. However, Microsoft is catching up fast and winning people’s feelings in the Battle of the Brands. Cnet claim the driving force behind this ecstasy is the Surface Pro 3 and Nokia phones, which are now being re branded as Microsoft. In addition, Microsoft launched the Surface Book and other incredible devices.
The Battle of the brands report digs into consumer feedback for various product offerings from Amazon, Apple, Google, Microsoft, and Samsung to detail the strengths and weaknesses of each brand.
“Unlike Google and Amazon, which offer inexpensive hardware offerings meant to entice more consumers to visit their gardens more often, Microsoft has focused on crafting new experiences built on solid hardware that is delighting consumers,” the study’s authors report. “Samsung, without a strong content play, is just leasing space in the gardens of other brands.”
Google is struggling to win people’s feelings but it can’t catch up with the other companies. “Consumers aren’t thrilled with Nexus, Nest or Chromecast,” the report said. In this comparison, Google’s delight scores are far lower than any of the other main brands. The report provides consumers are more disappointed in Google, Samsung, and Amazon hardware overall.
Fortunately, Amazon is the only brand with high delight scores for smart home products from happy Echo users, whereas smart home products are dragging down delight scores for the other brands. On the other hand, Samsung phones and tablets are delightful, but its smart home electronics and wearables are tailing.
Argus Insights carried out the analysis and compiled the report. The method used was curated analysis of global consumer reviews and social media conversations, they came up with comprehensive visibility at market, product, and attributed levels to determine what is delighting and disappointing the market. The ability to beat Wall Street estimates of smartphone demand almost every quarter for the past four years with methods that have been validated across multiple markets, including smartphones, tablets, wearables, home automation, consumer packaged goods, automotive and more.
The company analyzed 942,000 consumer reviews between January and September.