In January, Microsoft promised to upgrade individuals “from needing Windows to Choosing Windows to loving Windows”.
During the launch of the first batch of Windows 10 devices, Microsoft’s CEO Satya Nadella reiterated the same terming the company as an experience business inventing new personal computers for new personal computing.
Quite a people pleaser right there but thinking about it, recurrent programmes and systems will be the way to go for technology manufacturers in the near future. Microsoft might have just realized this first with the Windows 10 that has caused an uproar in the PC market.
A decade ago, when technology was just a tale, you had to replace your laptop yearly or to be fair enough, one year and a half after purchase. At least if you opted to keep up with the dynamic technology.
Fast forward, you are allowed to maintain that old laptop and upgrade your Operating system. Early this year, Microsoft launched the new Windows 10, an up gradable operating system targeting the large PC market share using Windows 8.1 and Windows 7.
Windows operating system is the most used in the laptop and desktop market globally with a total of 88 percent market share. Windows 7 and Windows 8.1 represent 67.25 market share beating Mac and Linux both representing 11 percent market share globally.
Microsoft has therefore put it clear that its lone business is not manufacturing hardware for the sake of manufacturing but creating personal computers for personal computing. Another tongue twister from Mr. Nadella, meaning that your data, content, settings and apps move with you to your next device.
The company’s Executive officer has also termed devices as hubs that are not everlasting asking consumers to veer away from the thought of making a single device a hub of activity forever. “As devices come and go and evolve, you persist.” Explained Nadella
The new system has swept off PC market consumers who are currently not trading their current device for a new one. It clearly makes no sense to purchase a different device when you can acquire the new system on the old device.
Thinking through the incredible idea by the manufacturing company, I am adamant Microsoft just shot itself in the foot. Considering the company recently launched their first PC, the same predicament the market is having right now over the upgradable system will be the same case for Microsoft five years to come.
However, Microsoft seems to always surprise us (Who saw a laptop coming?) and the now free Windows 10 might just have you presented with a fat invoice in future.
The company might opt to make the operating system free for only those using Microsoft manufactured devices which will leave the consumer with no choice but pay for the system upgrade.
Oblivious of that option, Microsoft will join the trailing Apple, Acer and Asus. However, Microsoft still has the smartphone market to acquire revenue from if the PC market shrinks year-over-year.
Again, if the company joins the losers, 2017 will be the wake of the PC market when the prospect of the next refresh cycle and the cessation of a free Windows 10 upgrade should provide opportunities in notebooks and commercial segments.
In a turn of events, the PC market might improve in condition the manufacturers provide “good enough computing” according to International Data Corporation. Well, in that case, Microsoft might be the only PC marker with fairly good enough computing system as of now.