Safaricom has rolled out a 60 day promotion to celebrate its 15th anniversary. ‘Shangwe Mtaani’ will reward more than 116,000 customers in seven regions across the country.
Customers in Nairobi, Mt. Kenya, Nyanza, Western, Rift Valley, Coast and Eastern will win devices, airtime and cash prizes totaling to Kshs. 100 million.
To be part of ‘Shangwe Mtaani’, subscribers will be required to send their name to a code. Once subscribed, they will be required to answer questions which will cost ksh 5 per SMS. They then will be entered into weekly and grand draws regionally.
“Unlike other national promotions that had only one grand prize winner, we are now going to be recognizing our customers from different regions in the country. But as we seek to know and interact with our customers more intimately, we have had a rethink about how we recognize customers,” said Sylvia Mulinge, Director- Consumer Business
To take part in the promotion, subscribers will be required to send their name via SMS to 29555. Once subscribed, customers will receive information of which region they belong to based on their current network location at the time of registration.
Customers will participate by responding to SMS questions which will cost Kshs 5 per SMS. Subscribers will earn entries for registration and for responding to the questions. They will then be entered into the daily, weekly and grand draws for their regions.
The regional draws will be done in seven regions which include; Nairobi, Rift valley, Western, Nyanza, Eastern, Coast and Mt.Kenya.
In the last few years, Safaricom has held several consumer promotions which include ‘Bonyeza’ and ‘Tetemesha’ which have not only transformed the lives of millions of its customers, but have also contributed significantly to its SMS revenue growth which stood at 14.8% in the full financial year results 2014-2015.