Blackberry released the first photos of their Android smartphone dubbed Blackberry priv. The phones will be launched soon. BlackBerry CEO John Chen provided that Blackberry Priv stands for both privacy and privilege. The device is the first to run on Google’s Android mobile software. Android is the leading operating system in the world and Blackberry had to battle their way up the market which is not an easy task.
“Priv users will enjoy choice, innovation, security, privacy and productivity. In other words, no compromises,” BlackBerry said in its blog post, showing off the new photos.
The company hasn’t provided the launch date and price. However, it has a killer design and incredible slide-out keyboard and comes with many Google features. The pretty curves on the sides of the phones will give users an amazing experience. According to Chen, the BlackBerry Priv will feature plenty of powerful specs, including the latest Qualcomm chip, powerful cameras and “all that good stuff.” We’re also expecting a 5.4-inch Quad HD display, 3GB of RAM and 32GB of expandable storage.
Questions are being raised why Blackberry had to shift to Android. Well, Chen admits that Android phones have many Apps that users enjoy using. He claims that people still love BlackBerry 10, but prefer the variety of applications available on other platforms. “If I could provide all the apps with BlackBerry 10 that would be a smashing success,” Chen said. “This is the best thing that we could do.”
How special is it from other Android phones? “Privacy is a fast-disappearing privilege in the modern world. The same goes for productivity. Somewhere along the way, most smartphones evolved from tools into toys, with vendors prioritizing fun over work. With PRIV’s software enhancements, physical keyboard and oversized screen, all enabled by the slider form factor, we’re bringing privacy, productivity, and, oh yes, some sexy, back.”Blackberry said on their blog.
Android will be an added advantage to PRIV since it will deliver the largest choice in apps and the most secure experience possible to the widest audience. PRIV users will enjoy choice, innovation, security, privacy AND productivity. In other words, no compromises.
Blackberry lost most of its white collar customers to Apple and Samsung. The fact that the company will release an Android phone, does not mean that customers will flock their shops. Samsung and Apple have already protected their market with breathtaking devices.