Mobile Operators Record A High Increase In Mobile Voice Traffic
Many people own mobile phones in Kenya leading to the growth of voice traffic. Communications Authority of Kenya statistics report show that, the total number of local outgoing mobile voice traffic grew by 4.9 per cent to post 9.2 billion minutes up from 8.7 billion minutes reported in the previous quarter.
The total traffic recorded for the financial year 2014-15 increased by 11.6 per cent to stand at 34.0 billion up from 30.4 billion minutes recorded in the previous year. The increase in local mobile traffic could be attributed to the numerous special offers and tariff promotions carried out by all mobile operators during the period. The licensing of new MVNOs has enhanced competition in the market hence compelling mobile operators to review certain tariffs.
On net mobile voice traffic grew by 5.3 per cent to record 7.9 billion minutes up from 7.5 billion minutes reported in the previous quarter. Annual traffic grew by 11.8 per cent to stand at 29.5 billion up from 26.4 billion minutes recorded in the previous quarter.
Similarly, off net local mobile voice traffic grew during the quarter under review to post 1.2 billion minutes up from 1.1 billion minutes posted during the previous quarter. The off net traffic recorded throughout the year stood at 4.3 billion up from 3.9 billion minutes reported during the previous year marking 11.5 per cent increase.
Mobile to fixed local traffic grew by 11.0 per cent during the quarter under review to record 20.8 million minutes up from 18.7 million minutes recorded in the previous quarter. However, the annual traffic volume declined significantly by 20.1 per cent to stand at 80.9 million during the 2014-15 financial year down from 101.3 million minutes posted during the previous year.
The total traffic terminated on local mobile networks increased by 5.5 per cent to stand at 9.3 billion minutes up from 8.8 billion minutes recorded during the last quarter. The total terminating local mobile voice traffic registered for the whole year increased significantly by 11.5 per cent to stand at 34.2 billion up from the previous year’s 30.7 billion minutes.
On-net mobile voice traffic has maintained a significant proportion of the total mobile voice traffic both during the quarter under review and the 2014-15 financial year. However, during the quarter under review the proportion of on-net traffic declined by 0.2 percentage points to stand at 86.3 per cent whereas off-net traffic gained by a similar margin to stand at 13.7 per cent. Notably, the proportion of on-net and off-net traffic for the year under review remained the same as that of the previous year.