The digital tools of the front office companies should consider

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‘Companies can no longer rely on the costly, siloed systems of yesterday to engage with their customers, who are savvy, multidevice digital natives. They want their needs understood and met — right now and every time’

Cloud based technology could be the future of office technology in more than one way. Companies today need innovative, integrated solutions that simplify the front office, making them easy to do business with and fostering greater customer engagement.

In response to the need, SAP has announced plans to unleash powerful portfolio tools. They envisioned to enable in-the moment customer profiling, digital commerce and community development empowering an organization’s front office to stay connected with the frequently shifting needs of its customers and prospects, enabling companies to go beyond customer relationship management (CRM) into a new era of digital connectedness, customer service and support.

In today’s digital world, businesses need to connect the front office and back office in real time. This means that the new day front office needs to slowly detach from traditional marketing, sales and service automation functions.

SAP’s digital Front office tools

By using the SAP hybris profile solution, a company will be in a position to capture customer interactions, contexts and behaviors to create a continually evolving and dynamic profile of the customer. The tool is also looking to continuously enrich profile by featuring specialised design for maximum flexibility and massive scale.

SAP hybris Customer Experience software is envisioned to be the omnichannel delivery capability of the future, offering the visual contextualization of the customer’s experience. The solution is planned to offer: A next-generation, responsive omnichannel content management system

  • Management and delivery of dynamic, targeted, consistent content, offers, products and service interactions
  • A focus on cross-touch point real-time optimization and context
  • A tool set for customers and partners to develop experiences for a variety of uses

Using the tools, the software manufacturer to help customers to stay ahead of the curve by providing community, autonomy and simplicity to drive a stronger community for customer engagement.

 

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Melissa Daniels
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