Online site changes Africa’s old myth of safaris
Hip Africa has taken Africa’s spotlight from the old safari narrative to high level travel in Africa which is aimed at offering up the continent as a viable place for city breaks, great restraurants, arts and culture and a band of boutique and luxury hotels.
Hip Africa speaks to a sophisticated audience from Europe to the US, Asia, and most importantly across Africa itself – both business and leisure travelers.
Hip Africa showcases a carefully selected list of hotels and ‘hip spots’ – including restaurants, art galleries, museums, shopping spots and escapes – with high quality photography and editorially independent reviews.
The travel content is provided by a team of journalists who are looking to give tools for visiting and moving around. The team will soon be unveiling a number of new cities, on every corner of the continent, and will eventually cover over 30 destinations in 20 countries
hipafrica.com reflects a wider trend: Africa’s emergence as the last tourism frontier, with a growing number of internationals visiting the continent year on year, and the upsurge of intra-Africa travel.
Africa has emerged in recent years as one of the fastest growing regions for hotel development, with 50,000 hotels in the pipeline: a topic will be the subject of panel discussions, networking and deal making at the high profile Africa Hotel Investment Forum taking place in Addis Ababa 30th September – 1st October.
Global travel accounts for almost 10% of global GDP, and is an industry that enjoys year on year uninterrupted growth. Africa’s tourism take off is inevitable.