Hip Africa has taken Africa’s spotlight from the old safari narrative to high level travel in Africa which is aimed at offering up the continent as a viable place for city breaks, great restraurants, arts and culture and a band of boutique and luxury hotels.

Hip Africa speaks to a sophisticated audience from Europe to the US, Asia, and most importantly across Africa itself – both business and leisure travelers.

Hip Africa showcases a carefully selected list of hotels and ‘hip spots’  – including restaurants, art galleries, museums, shopping spots and escapes – with high quality photography and editorially independent reviews.

The travel content is provided by a team of journalists who are looking to give tools for visiting and moving around. The team will soon be unveiling a number of new cities, on every corner of the continent, and will eventually cover over 30 destinations in 20 countries

hipafrica.com reflects a wider trend: Africa’s emergence as the last tourism frontier, with a growing number of internationals visiting the continent year on year, and the upsurge of intra-Africa travel.

Africa has emerged in recent years as one of the fastest growing regions for hotel development, with 50,000 hotels in the pipeline: a topic will be the subject of panel discussions, networking and deal making at the high profile Africa Hotel Investment Forum taking place in Addis Ababa 30th September – 1st October.

Global travel accounts for almost 10% of global GDP, and is an industry that enjoys year on year uninterrupted growth.  Africa’s tourism take off is inevitable.