Orange launches the only crowd funding platform in Africa through its mobile money
Orange is today launching the first mobile crowd funding platform in Africa dubbed ‘Orange Collecte’ in conjunction with HelloAsso.
With this platform, private individuals and charities can finance their personal (weddings, birthdays, etc.) and charitable projects (fundraising, events, projects, etc.) by making an appeal through their mobile network.
This solution is however open to all Orange Money customers in Côte d’Ivoire. Contributors will be able to make their donations using their Orange Money electronic wallet. Through the partnership with HelloAsso, Orange is getting involved with the social innovation approach instigated by HelloAsso.
HelloAsso is the first crowdfunding platform dedicated to charities. It provides a simple and secure solution that can be used by all French charities to manage their subscriptions, raise funds and organise events. Entirely free of charge, the platform transfers 100 % of the donations to the charities. With more that €13 million collected, HelloAsso offers more than 7,000 charities a unique solution to increase their visibility and finance their actions on the Internet.
The Orange Collecte initiative embodies the Group’s desire to support innovative solutions that meet its customer’s basic needs, while also illustrating the issue of developing innovative financial services in Africa, which is part of the operator’s strategy.
How to use Orange Collecte
Orange Money customers create their fund on Orange Collecte by dialing #144*8# on a mobile or going to collecte.orange.com.
A charity that wants to start a fundraising campaign must have created an Orange Money account dedicated to the charity. As for contributors, they choose a campaign, indicate how much they want to pledge and then confirm it. In turn, they can invite their contacts to also take part in the collection.
At the end of the collection, the amount raised is directly transferred to the user’s Orange Money account.
Orange money current services
In sub-Saharan Africa, where less than 24 % of the population has a bank account, whilst more than 80% of inhabitants have a mobile phone, Orange Money offers mobile financial services that can be used to carry out remote transactions securely.
Orange mobile customers register for the money transfer platform at no cost to access service like money deposits, and money transfer made through standard GSM network.