Zuku TV takes advantage of #BoycottDstvKE as it launches enhanced channel packages

Written by

Wananchi Groupā€™s home entertainment brand Zuku has reconfigured its Classic and Premium packages on Direct to Home Satellite Television to enrich its customersā€™ entertainment experience at no extra cost.Ā The innovative customer-content upgrade has resulted in three categories of Zukuā€™s television channel offering being consolidated into two.

Beginning today, the Poa offering moved into Classic with 11 new additional channels. They are Nickelodeon, Baby TV, Viasat History, Viasat Nature, Zuku Action+2, Zuku Max +2, Fine Living, Jim Jam, Box, Kiss and Trace Sports.

According to the zuku team, the move comes as a result of feedback therefore the company is looking to offer a more cost-effective solution and value-addition to subscribers.Ā Similarly, Classic has upgraded to Premium with 19 additional channels. The new channels include Nat Geo Gold, Fashion TV, Fox Sports 2, Viasat Crime, Viasat Explorer, BET, Discovery Science, IConcerts, Kerrang, TLC, Fox News, FX , CCTV9, Bloomberg, One Music, CCTV 4, E!, Sky News and Euronews.

ā€œWe want Zuku customers to enjoy real value for money. We provide affordable luxury content and family oriented entertainment. Zukuā€™sĀ  Ā satellite signal ensures clear reception for customers wherever they are,ā€ said Richard Alden

Mr. Alden said Zuku gives access to premium content at the lowest price in the market and prides itself in providing the best local and relevant content to all viewers.

Zuku TV has over 100 channels on the Zuku Satellite platform which are developed to resonate with local audiences. Also, it is present in five African countries namely Kenya, Uganda, Tanzania, Malawi and Zambia.

The company whose aim is to make quality home entertainment and communication services accessible to a rapidly growing, choice-conscious African middle class is a major player across East and Southern Africa with investments of over Kshs 36 billion (US$ 410 million).

 

Article Tags:
· ·
Article Categories:
TECHNOLOGY

Comments

  • I wonder whether Multichoice is intentionally trying to reduce subscriber numbers – perhaps to become a niche provider? Their activity in the last couple of years suggests they’ve been trying to grow numbers e.g. Cheaper standard decoders, cheaper HD decoders, improving content of Compact bouquet, lowering connection charges, etc. I know at least 5 people (middle class) from one office who quietly defected to Zuku after Dstv rates went up earlier this year. As for me, I downgraded my bouquet but with these new rates, I’m doing the maths… I guess time will tell whether or not Multichoice is doing the right thing.

    Narotso September 4, 2015 19:43
Shares