BBC entertainment rebrands to ‘Brit’ as it targets audience extensively

MultiChoice Africa has announced the launch of BBC Worldwide’s new global genre brand, BBC Brit available 1st September 2015 on the DStv platform.

The new channel is a rebrand of BBC Entertainment which will be renamed to BBC Brit on DStv channel 120 with an increased investment into new content. BBC Brit will sit alongside BBC World News and the new additions to the DStv Compact bouquet, BBC Lifestyle and CBeebies.

BBC Brit will offer premium, factual entertainment that is intelligent but irreverent and male-skewed but with broader appeal and blends expertise with entertainment and fact with fun. The channel will become the exclusive home of Top Gear, Undercover Boss and Dragons Den and cover a rich variety of subjects: cars, science, adventure, business, food, life-changing moments, extreme characters, quirky eccentrics and comedy.

BBC Brit is intended to bring together some of the world’s biggest names and best programme-makers in a brilliantly curated, high quality channel brand. The channel captures what’s special about British TV and the African launch marks an important step in the company’s global strategy.

Also, the content hosted on the channel is designed to reach a diverse pan-African audience, reflecting a wide range of voices, ages and cultures.

Commenting on the new channel additions to the DStv Compact bouquet, Tim Jacobs, the CEO of MultiChoice Africa, said: “Availing all these BBC Worldwide channels to our Compact subscribers will open up a universe of world-class entertainment to a larger and varied audience across the African continent.

New and exclusive titles for Africa on BBC Brit include:

• The Moaning of Life– Radio producer, author and TV presenter Karl Pilkington sets out in his own inimitable style to check out other cultures and experience how they face up to life’s big issues like happiness, death, careers, marriage and children.

• Duck Quacks Don’t Echo– Comedian Lee Mack presents a brand new panel show that explores bizarre and fascinating facts. Each week, three celebrity guests will offer an incredible fact for discussion and with some expert help they’ll attempt to prove to their fellow panellists – and the nation – that it’s true.

• Life is Toff– Combining the charm of a sitcom with the candour of reality TV, Life is Toff visits Britain’s notorious aristocratic family, the Fulfords. This series tells intimate and surprising stories from the private lives of the Fulford family, across an extraordinary and momentous year.

• Youngers -A fresh and exciting new comedy drama set in the UK urban music scene, Youngers follows the journey of two teenage boys, Yemi and Jay, in their quest to break into the music industry.