Airtel has launched two digital products ‘The Airtel Jam Sessions’, a music show and ‘Airtel Future Shapers’ a written feature on innovative young Kenyans in a move aimed at providing great local multimedia content online for consumers as well as in support of people doing great work in the arts, culture and technology.
Airtel Jam Sessions is an intimately shot show that invites awesome upcoming stars to jam and talk about their hustle. The company has worked with Amos and Josh, Kiu, S.O.C and Dandora Music amongst other artists on this project and will continuously develop more content and opportunities to showcase budding and exciting young talent.
Future Shapers is a set of written photojournalistic features that profiles young, fresh and ambitious trendsetters in technology, the arts and culture. Covering young and dynamic talent such as Top 40 under 40s youngest awardee Esther Kinuthia and fashion trendsetters such as Sylvia Njoki and many more on their work and lessons that they share for those wishing to join their path.
To keep kenyans updated, the telecommunications company will put up content on its blog Airtel airtelhadithi.co.ke where entertainment content, exciting ideas and stories on innovative people and out of the box concepts will be shared.
Airtel Kenya has in the past promoted initiatives that give young Kenyans a platform to showcase the wealth of talent, empowering them and creating positive impact in the community. Last year, Airtel partnered with one of France’s most popular music channel, TRACE Urban, as the official partner of Africa’s first mobile song competition- “Airtel TRACE Music Stars” in a bid to unlock Africa’s musical talent. Airtel TRACE Music Star became the biggest talent competition to ever take place in Kenya and Africa. Benjamin Webi was crowned Kenya’s winner of the 3-months music competition.