Connected homes currently a hit with single males rather than families
We have busier lifestyles than ever before, and we are constantly trying to balance keeping to an ever more demanding work schedule with organizing family life. Thanks to the rapidly growing connected services, we are able to save time and preserve sanctity of home life.
But often using these services involves a lot of equipment and different devices, all needing a number of cables and apps. The result is added complexity – which, according to the latest report from Ericsson ComputerLab report, is one of the reasons for the slow uptake of the concept of the truly connected home.
Even as the response to a connected home is generally positive, the report shows that families may be missing out. Currently, connected home services are largely used by younger single males living alone, while the group that would benefit most are families with young children. Those benefits could include a smarter way to handle household chores and remote home entry for family and friends.
Barriers to a connected home
Consumers are calling for more simplification and support with regard to connected home services. Four out of ten of those interviewed would like to see integrated connected home services, while the majority would like to see more support and advice when it comes to using connected home services.
Consumers think there are many potential suppliers of connected home services. However, when asked about their preferred provider in individual connected home categories, people generally favored market leaders in each category. Read the Connected Homes report here.
The ConsumerLab gains its knowledge through interviews with 100,000 individuals each year in more than 40 countries and 15 megacities basically representing the views of 1.1 billion people using both quantitative and qualitative methods.