City Football has announced a global technology partnership with SAP to transform the way the ownership group and its football teams operate and perform from the boardroom to the pitch. The “cloud Software Provider” will be the technology advisor of City Football Group and its four clubs; Manchester City FC (Men and Women), New York City FC, Melbourne City FC and Yokohama F. Marinos.
The cloud solution will help support players and coaches while completely reinventing the fan experience. SAP HANA aims to simplify their worldwide operations, scale their business, increase productivity with the key element being collaboration to co-innovate and develop new applications to analyse and improve performance on the field for players and coaches.
The partners’ common ambition in the multi-year merge is to create ground breaking football with specific technology solutions and products that they both hope to be successful. To further expand globally and improve operational efficiencies across all clubs, City Football Group will utilize cloud solutions from SAP, including Success Factors solutions, the SAP Jam social software platform and the SAP Simple Finance solution powered by SAP HANA, to enhance talent management and HR processes and drive more collaboration worldwide.
Analytics solutions from SAP, including SAP Predictive Analytics software and SAP Business Objects business intelligence solutions, will be the center of CFG’s new information infrastructure to put “information at your fingertips” in order to analyze and simulate all data from ticketing to merchandising to allow decision makers across the organization to make faster and more informed decisions.
What’s in it for football fans?
City football group in conjunction with SAP will enhance fan experience in CFG team stadiums around the world including an interactive digital insights wall at the Etihad Stadium that will bring real-time analytics and insights to fans attending matches. SAP and CFG will change the way that fans of CFG teams access and consume football data, allowing them to look at the game differently and understand it in the most relevant way. To provide an even better experience for fans, CFG will use SAP solutions for customer engagement and commerce and customer experience management software from hybris, an SAP company.
Also, some of the technological enhancements to be made will be in the areas of talent management, football performance and human performance for future versions of the SAP Sports One Solution. As the first sports-specific cloud solution powered by the SAP HANA platform, SAP Sports One provides users with a single, unified platform to manage their individual teams and players efficiently, as well as analyze and contextualize data from different sources and in various formats for new insights for performance optimization.