Guaranty Trust Bank Kenya has announced the launch of the country’s first platinum Mastercard a move that is meant to tap into the increased consumer spending appetite for various goods and services.
The new rollout expected to contribute to the growing use of electronic payments in Kenya will enable GTBank to provide their affluent customers with a financial product that meets their constantly changing banking needs and in the same breathe develop market relevant payment products and solutions.
Kenya’s growing middle class has made the country attractive to many international investors. The GTBank Platinum MasterCard is recognition of the unique and dynamic needs of this segment of Kenya’s consumer market and of the growing sophistication in electronic payment requirements.
This innovative product further underpins the bank’s unremitting commitment to creating value for its niche market and differentiating itself through unique products with priceless privileges including access to a range of special dining, travel, entertainment and other unique offers and experiences through the MasterCard Priceless Africa platform.
GTBank Platinum cardholders can use their cards to transact at millions of merchants and ATMs in Kenya, and around the world where MasterCard is accepted. With chip and PIN technology, the GTBank Platinum MasterCard product secures consumers’ payments and guards against unauthorized transactions.
MasterCard’s vision for East Africa and the rest of Africa is a world beyond cash and institutions can only achieve this by working with industry partners that have a similar goal.
MasterCard has been at the forefront of the fight against fraud for nearly 50 years, and electronic payments remain the safest way to pay. As technology and payments methods evolve, we are focused on ensuring that, through everything we do, we keep safe and secure payments as the fundamental promise all of our cardholders and customers can expect from MasterCard,” says James Wainaina, Vice President and Area Business Head, MasterCard, East Africa.