Lumia 540 Dual SIM officially launched in Kenya

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Value conscious smartphone buyers will now have for their choosing just another affordable smartphone device running on Windows Phone 8.1 operating system with a denim update. The Lumia 540 Dual SIM is the latest of the Microsoft branded devices one year after the acquisition of Nokia.

With 67% of all phones sold in Kenya in 2014, an estimated 1.8m devices being smartphones, the growth of the Lumia portfolio presents a great opportunity for the discerning middle class Kenyan to own a smartphone that helps them increase their productivity in their personal and work life. The Lumia 540 Dual SIM features a crisp, clear, 5-inch HD display; 8-megapixel rear-facing camera with LED flash; and 5-megapixel front-facing camera that’s great for taking wide-angle selfies.

Available in black, Lumia 540 Dual SIM will helps people stay productive on-the-go with Microsoft services such as Skype and Office available pre-loaded. Lumia 540 offers a host of compelling mobile experiences:

  • Instantly upgrade phone calls into video calls with the touch of a button, using the pre-loaded Skype service and front-facing camera.
  • Achieve more, even on-the-go, with Microsoft Office; and connect with work and personal e-mail with the built-in Microsoft Outlook.
  • Save and sync photos, videos and Office documents securely with up to 30GB of free cloud storage with built-in OneDrive.
  • Store your personal music collection on OneDrive and use free and paid for apps to stream across devices and the web.
  • Personalize the home screen with all your favorite apps,including WhatsApp, Facebook, Instagram, Twitter, Minecraft,and many more available from Windows Phone Store.
  • Ensure you never miss a call with Smart Dual SIM.
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With its generous HD display, front and rear cameras, great apps, and Microsoft Office, Skype and OneDrive built-in, the Lumia 540 Dual SIM is a well-rounded package at an appealing price. Today, the smartphone user cares most about Battery Capacity, brand type, camera and lastly price. The Lumia device hopes to satisfy the consumer by providing essentials to achieve more everyday alongside popular apps.

Similar to any Lumia device available in Kenya, users who purchase Lumia 540 between now and 7th July 2015, will be eligible to enter the ongoing #Achievemoreconsumer campaign that is rewarding customers with five Chevrolet Cruze cars and 40 Lumia 640 XL devices. So far, two winners – Cornelius Kiprop and Mercy Wanjiru– have been awarded and three cars remain.

To participate in the consumer campaign, all you need to do is purchase any Lumia phone with a valid 12 months warranty in Kenya (including the Lumia 540) activate it and send a text message containing IMEI number to 22860before 30th June, 2015. Winners will be contacted via +254 2301641 and announced on the Lumia EastAfrica Facebook and Twitter pages.

Here is a summary of the Lumia540 Dual SIM

Lumia 540 Dual SIM
Operating system Widows Phone 8.1 with Lumia Denim
Display 5-inch HD Laminated (1280 x 720, 16:9), 294 PPI
Battery 2200 mAh replaceable
Processor 1.2 GHz quad-core Qualcomm® Snapdragon™ 200 processor
Main camera 8 MP, auto focus
Front-facing camera 5 MP wide angle

1GB RAM, 8 GB internal mass memoryup to 128 GB Micro SD. OneDrive built-in

30GB free cloud storage

Dimensions 144 x 73.69 x 9.35 mm

The device goes for 17,800 Retail Price.

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