In a quest to boost both its local and regional PC market share; Asus, the worldwide top 3 consumer notebook and tablet brand, has announced the introduction of its new generation Transformer T300chi (notebook) and the Zenbook UX305 (Ultrabook).
The Transformer T300chi notebook which is a 2-in-1 hybrid device features 1.26cm razor thin fan-less design, 12.5 inch WQHD (2560*1440) touch screen, and Intel Core M processor. The device which is an improvement of its Transformer line of 2-in-1 notebooks will retail at KES 119,999.
The Zenbook UX 305 Ultrabook on the other hand is a ultimate fit and gorgeous design 13.1 inch laptop with only 12.3mm and 1.2 kg, , Core M processor, 8 GB RAM and 256GB SSD, Windows 8.1 operating system and metallic exterior. The device is priced at KES 99,999 .
In an event that coincided with the dealers and vendors celebration, Asus Pan African manager, Alvin Huang hinted on the production of innovative and more differentiated products that match the current technological trends owing to today’s customer needs that is multitasking while having a convenient mobility.
The introduction of the new devices comes at a time when the multinational is looking to increase its EMEA PC unit shipments. The PC maker hopes that this will in turn drive its growth further strengthening its PC market share across the region.
In its business operations, the IT multinational has indicated that it will focus on channeling its resources towards strengthening its partnership with its dealers and vendors across major local towns in efforts to reinforcing its EMEA PC market.
Going forward, the company is looking to strengthen its business in the convergence PC market by creating synergies through merging of various PC form factors to create innovative end products that address its consumer’s local needs.
Other products that were showcased included the X205T notebook and the Transformer Book Flip TP 300 laptop. The X205T is an 11.6 inch netbook that has the current Intel and Microsoft reference netbook platform-that have been laid out for cheap tablets and laptops. The Transformer Flip TP 300 is a 13.3 inch 360 degree rotating laptop designed for work, play and everything in-between.