NIC Bank has also announced its sponsorship for the Bloggers Association of Kenya (BAKE) awards set for May 2015. The financial services provider’s sponsorship is for the Business Blog category of the year. This fourth edition of the annual awards will be held on May 2, 2015 at Intercontinental Hotel.
This year’s awards themed “Content is King”, will bring together online content creators including corporate organizations, celebrities, SME’s, county governments, and national government agencies for an evening to celebrate the growth of the Kenya blogging space. The Business Blog category singles out bloggers who publish creative content towards informing and growing entrepreneurship in the country.
“The use of Technology has today become an important contributor to the economic growth and development of country. NIC Bank will continuously seek opportunities to support initiatives that are geared towards adoption and use of ICT particularly among the youth.
“The youth, below the age of 35, consists over 75 per cent of the population in the country and we have to empower them for the prosperity of Kenya. This is in alignment to Kenya’s Vision 2030 social pillar which places the youth at the center of economic development and prosperity of this country.” said NIC Bank Group Managing Director John Gachora.
The blogging community is youthful and represents a generation that has embraced the increased penetration of the Internet across the country which is an ideal platform for corporates to reach out to their target audience.
Kenyans are continuously logging into the information super highway as blogs emerge as a vital source of information ranging from breaking news to analysis or commentary. Blogs are increasingly commanding more authority as alternative sources of information.
Bloggers are starting to influence mainstream content and opinions on topics ranging from technology, fashion, sports, politics and many other areas.
On his part, the BAKE Chairman Kennedy Kachwanya said; “We are grateful to NIC Bank for the sponsorship. We will be working with the Bank to see how they can come in to support the online community.”