Samsung is on a mission to raise awareness and use innovation and technology to overcome region-specific problems. This is in an attempt at shifting the mindsets of normal people to believing they can contribute towards the greater good because they have the power in their everyday routine to change people’s lives and circumstances through empowering communities to become healthier, better educated and effectively connected.
‘What If I Can’ is all about the power of a human step. To display this strong message, Samsung collaborated with a UK-based company called Pavegen by laying a 68-tile walkway, situated in Sandton City Johannesburg. These tiles have the ability to collect kinetic motion and store this as energy. In addition, the walkway consists of an interactive data screen displaying a leader board of real-time footfall data and providing an immediate visual payback.
Sandton City’s main passage receives a monthly footfall rate of over two million footsteps. The energy stored from shopper footfall will contribute towards benefiting underprivileged communities in Africa, aiming to prove that even the smallest action of movement can make a huge difference to standards of living across the world. To extend participation beyond the Sandton City walkway, Samsung has created a simple step-counting mobile application allowing thousands of ordinary citizens across Africa to power solutions that benefit the less fortunate by simply walking. This application can be downloaded from the Google Play Store and is available on all android devices.
The Campaign runs from March until the end of May. Participants across Africa will compete against each other to take the most steps and Samsung will match every contribution with a further 1000 steps. The country generating the most steps at the end of the first part of the campaign will earn a Samsung Solar Powered Internet School for a deserving community in that country.