8 of the Best Online Tools for Competitor Analysis in Content Optimization

Ages ago, the brilliant Chinese Strategist Sun Tzu said in his epic scholarly work, The Art of War, that “If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.” Well, today we will be drawing our lessons from the cunning Tzu in this game of thrones that is “who’s got the best content and how many folk are they reaching”. The starting point is  to understand what others are doing including those who might be tempted to use your work without asking for the permission. The  Plagiarismdetector is a great tool to detect if your content is shared  within the world wide web. Apart from that the follwoing tools are extremely helpful to analyze your competitors ranking, keywords, backlinks, CTR, CPC and then some. Well, the list is predicated on the basis of usability and popularity. Forthwith…


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“If your enemy is secure at all points, be prepared for him. If he is in superior strength, evade him. If your opponent is temperamental, seek to irritate him. Pretend to be weak, that he may grow arrogant. If he is taking his ease, give him no rest. If his forces are united, separate them. If sovereign and subject are in accord, put division between them. Attack him where he is unprepared, appear where you are not expected.”

This tool creates singular comparing between sites including search metrics, backlinks, keywords, suggested big, monthly search volume and more. You can get information about your competitors’ top keywords, traffic data, traffic location, and more secrets on how your competitors are ranking for specific search terms. SEMrush is a top SEO tool that is available through the cloud. There is no extra software to download when you use this online SEO tool, and this allows you to log in from anywhere and access your SEO campaign. It provides a good selection of tools for building your SEO programs, but doesn’t offer useful tracking features that similar SEO tools have, like a journal for campaign management. SEMrush can analyze the quality of your page’s backlinks and allows you to see the backlink anchor text. It also looks at your total number of backlinks and referring domains so you can track the backlinks that are working to drive traffic to your site. Achieving quality backlinks is an important part of search engine optimization. Backlinks work to establish trust in your website and build your site’s quality. It analyzes some of your top competitors using SEMrush’s organic search feature. This allows you to see what strategies your competition is using. You can view their keyword rankings, see the value of their keywords and analyze content on their site. These strategies help you track your competition and get ideas for how to optimize your own site.

Majestic SEO

“He who is prudent and lies in wait for an enemy, who is not, will be victorious.”

Majestic SEO performs unto like Ahrefs in detecting competitors’ backlinks, referring domains and backlinks with dofollow/nofollow, Indexed URLs, educational and government referring domains etc. You can compare headline stats for up to 5 different domains with this, indeed MAJESTIC tool. If you only have access to free version then you have limited access to backlinks data and other spaces in addition with limited daily search volume (up to 2 searches per day from a unique IP). Of the many uses for Majestic SEO, the tool can be used on a regular basis for competitive link analysis and for standard link audits. Overall, the tool is very powerful in terms of backlink exploration and building a reputable link building strategy for clients. However, if you’re less concerned about links then this might not be the tool for you. There are a variety of plans for businesses who want to use Majestic SEO, including a free plan if you own your own sites and want to do the bare minimum of services.

Internet Marketing Ninjas

“Rouse him, and learn the principle of his activity or inactivity. Force him to reveal himself, so as to find out his vulnerable spots.”

The free tool from Internet Marketing Ninjas compares the On-Page SEO analysis with up to 5 full URLs. It relates the page size, title tag, meta description, meta keywords, headlines (H1, H2), keyword usage and density et cetera. It is the marriage of the brand and optimization, which is quite effectively a match made in Heaven!


“If the mind is willing, the flesh could go on and on without many things.”

Opening a free account at WebMeUp lets you take a look at the backlink profile of your site with competitors. Though it doesn’t have largest database of backlink profiles that Ahrefs or Majestic SEO do but it provides different competitors analysis data that worth you checking out. It has several interesting features that I like, such as the competitor discovery, the landing page tracker, and the backlinks profile layout. There are also a lot of well-written descriptions of why and how each element reported on is useful to SEO. However, it is missing some key functionality, like the ability to customize the amount and type of information in the reports, and is a little lacking in the thoroughness of the site auditor. Nonetheless, it’s a pretty straight-forward, easy-to-use tool!

Web SEO Analytics

“If his forces are united, separate them.”
It is a great tool to compare your competitors who rank the same keywords on search engines. This tool provides a comparison with up to 10 links including title optimization, page links, pagerank, domain score, alexa rank, domain authority, page authority, domain traffic and much more.

Site Comparison

The art of war recognizes nine varieties of ground: (1) Dispersive ground; (2) facile ground; (3) contentious ground; (4) open ground; (5) ground of intersecting highways; (6) serious ground; (7) difficult ground; (8) hemmed-in ground; (9) desperate ground.”

Site Comparison from SEO Mastering compares two pages using multiple SEO aspects. It compares content, keywords, links, bold and italic texts, meta tags, titles, headlines and keyword phrases as well.


“…and addressed them thus: “I presume you know the difference between front and back, right hand and left hand?”

It checks your competitors backlinks, referring domains, unique referring IPs, unique referring domains, location of backlinks and much more.

Open Site Explorer

“There are not more than five musical notes, yet the combinations of these five give rise to more melodies than can ever be heard.”

The Open Site Explore is an advanced SEO analysis tool by Moz to competitive analysis. Using this tool you can compare your website with up to 5 sites. It lets you analyze Inbound links, top pages, linking domains, anchor text, domain authority, page authority, mozrank, moztrust, page mozrank, page moztrust, internal/external links and more.

I trust you have learned a trifle from Sun Tzu. Remember, the Art of Content is the Art of War, and all is fair in Content and Optimization!


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