Communications company Orange has rolled out GSM network in Mandera County. The service launch comes as part of Orange’s strategic plan to spread data solutions across counties in the country in a bid to provide broadband access for all Kenyans.
The move comes not long after the mobile operator shut down its CDMA network in Kenya after reviewing its business product and solution offering with the long term view of ensuring viability and further improving the quality of service to its customers. The telco has also put emphasis on the fact that CDMA is fast becoming outdated around the world making it hard for telcos to maintain as well.
New GSM network will open up business opportunities in Mandera also magnifying reach between citizens and county government which will improve the services offered through ICT solutions, considering that ICT has become a key focus area for the county governments as they seek to deliver effective services to citizens.
Company CEO Vincent Lobry acknowledges “Orange is proud to be undertaking this network expansion as we seek to strengthen our national broadband reach across the country. We want to bring our services closer to our customers for their convenience and also offer them quality services.”
The company is already recording impressive results from its data business, with the unit growing by 50 per cent in the last quarter of 2014. This performance has been propelled by the provision of the Orange high-speed broadband to 35 county governments and through the improvement of the company’s network across the country.
According to a report by communications Authority of Kenya, the first quarter of the 2014/2015 budgetary year, indicates that Orange is ahead of the market on key performance indicators such as growth of subscriber base and growth of cross network voice and SMS traffic. The operator is therefore looking to maximize on data services and solutions to strengthen grip in the market.
Orange recently added 14 urban centres to its 3G network and by end of the first quarter of 2015, an additional 27 urban areas will be linked onto its network, bringing the number of new 3G locations to 41 across the country.