Orange has launched an entry level dual SIM handset, further lowering the entry barriers for first time mobile phone users. With dual SIM capability, the device dubbed Kaduda, comes with a 1.3MP camera, Bluetooth, micro SD slot and is also data-enabled.
The company is looking to provide value and quality to its existing and potential subscribers but more so towards making handsets more accessible and affordable to all with Kaduda retailing at KSh 999, making it the most affordable dual SIM handset in the market.
New customers onto the Orange network will get to experience the competitive tariff options, key among these being the company’s flagship Tujuane and the popular Holla as well as make use of its comprehensive SMS bundle options.
Operators launching affordable entry-level handsets are bound to attract even more entry level subscribers. The latest Communication Authority sector statistics indicated that mobile penetration had reached 80.5% during the period under review. Pre-paid mobile subscriptions also grew by 1.5% to stand at 32 million subscribers.
Kaduda will have one of the SIMs locked to Orange, with the second open to other networks. The phone also comes with long battery life, with the option of activating a Super Battery Mode.
Late February saw the telco announce a partnership with GreenLight Planet (GLP), a US based company that delivers affordable energy to off-grid consumers. The partnership will see to the provision of clean, safe and affordable solar lighting to Kenyan homes, in areas with limited access to electricity, via GLP’s Sun King Lamps brand.
The launch of Kaduda into the Kenyan market will be coupled with the launch of the Sun King Lamps, which will ensure target market for the dual SIM phone is able to power their phones through a charging mechanism on the lamp.
Orange is also offering the Kaduda as part of a bundled offer with the Sun King Lamp’s three versions: KSh 3,899 with the Sun King Mobile, KSh 4,699 with the Sun King Pro II and KSh 8,799 with the Sun King Home. Kaduda is available in all Orange and partner shops countrywide and comes in red, black and white.