Since the beginning of ‘Smartphone Regime’, sex has never been the same again for a good number of humans. Study has shown that a tangible amount of young and middle aged adults use their smartphones during sex. How absurd that is depends on whatever angle you might be looking at it from. Whether taking glances at Facebook updates or uploading weird images on Instagram, it all comes down to the sad truth of how tethered to technology we have become.
On a sex note, Durex, a sexual wellbeing brand has revealed that it has diversified into digital technology ahead of a major product launch it claims could revolutionize our sex lives. Durexlabs is the company’s first significant step into the digital marketplace, with the division’s manifesto being to embrace changing social behaviour and the paradigm of intimacy and mobile technology.
Through the proliferation of smart phones, social media and dating apps, technology has proven a hugely successful medium in bringing people together and maintaining close relationships. This is why the company is looking to roll out its first game changing product that will help users achieve an orgasm.
The product was developed in partnership with tech entrepreneur Susie Lee, CEO of Siren Mobile. One of the leading lights in the world of mobile technology, Lee’s expertise as a biochemist, biophysicist and visual artist have brought a fresh perspective on our evolving relationships with mobile technology. The two parties are taking the next vital step by embracing technology to amplify human connection in the bedroom and improve sex lives.
According to Richard Arnold, Head of Research and Development Durex, the companies deep understanding of arousal and the impulses involved, made it easier for them to look at how they could combine this with digital technology.
Among inspirational factors pertaining the move were modern habits and our ever growing reliance on portable technology for virtually everything in day to day life. Also, according to the companies market research, there is a genuine desire for this technology in the human sex life.
Durex is therefore looking for beta testers around the world to be the first to experience this new breakthrough. Anyone can register their interest in advance for updates from Durexlabs via www.durex.com/durexlabs where they will receive a first look and free access opportunity for a limited period.