Samsung goes ‘Beyond the Limit’ with its annual Africa Forum

Samsung has introduced a range of products to the African market at the sixth annual Africa Forum in Antalya, Turkey. The electronics company presented its latest flagship products to delegates over the course of the three-day forum themed “One Beat – Beyond the Limit”, which took place between February 19 and 21.

Samsung is looking at product usability for the consumers in terms of what people need and want then work towards pushing the limits of what technology can do to deliver the need through offering African consumers solutions through new experiences and aspirational products.

In addition to viewing the products on display, delegates at the 2015 Forum were able to learn about the opportunities in the African retail landscape and ways to optimise sales by studying African consumer purchase behaviour.

There was an added spotlight on Samsung’s Digital Village, Samsung Engineering Academy and Solar-powered Internet School, all of which focus on uplifting communities, developing skills and creating sustainable education systems.

Products unveiled in the forum

SUHD TV Takes Picture Quality to New Heights With Nano-Crystal Technology

Samsung showcased an extensive range of SUHD TVs for the African market, which set a new standard in premium UHD content. The launch of the 88-inch JS9500 TV, powered by a proprietary, eco-friendly nano-crystal display technology and intelligent SUHD re-mastering engine, is innovative in every way, delivering superior picture quality with stunning contrast, striking brightness, spectacular colour and superb UHD detail. T

SUHD TV’s nano-crystal technology transmits different colours of light depending on their size to produce the highest colour purity and light efficiency available today. This technology provides viewers with 64 times more colour expression than conventional TVs.

Users will be able to enjoy African Cinema Mode, which provides an optimised viewing experience for African cinematic content, as well as Ultra Clean View for crisper picture quality; More TV Plus for easy content transfer and Review, which records TV programs by capturing still images every 5 seconds with full audio.

New Premium Audio line-up

Samsung is bringing innovative audio products to Africa, giving consumers a more dynamic, surround sound audio experience.

The expanded Curved Soundbar line-up features a sleek design that complements Samsung’s Curved TVs, providing an immersive listening experience. The HW-J8500/J8501 Soundbar offers an enhanced sound experience thanks to 9.1 channel audio, centre and side speakers, and Samsung’s Multi-Air Gap speaker unit in the subwoofer.

The WAM7500 and WAM6500 speakers deliver a 360-degree sound experience thanks to Samsung’s proprietary ring radiator technology.

Monitor innovation and design 

Samsung will showcase a full line-up of innovative monitors at the Africa Forum in Antalya. The cutting edge solutions include curved and UHD monitors, in the SE790C, SD590C, UD970 and SD850 range.

The award winning SE790C was showcased in Antalya, and has an optimised curvature, ultra wide quad HD resolution and a superior contrast ratio. The SD590C curved monitor also features an advanced eye mode for seamless and rich multimedia consumption.

Digital Appliances Designed for a Better Lifestyle

Samsung continues to innovate convenient home appliances that elevate the quality of consumer lives in Africa, by infusing innovative technologies and outstanding design with the expertise of Michelin-starred chefs.

Samsung’s digital appliances line-up, tailored for the African market;

Chef Collection refrigerator RF9900, which is designed to ensure that food is kept fresh and stored to ensure maximum taste. The 4 door refrigerator is a huge leap forward for meal preparation. The innovative Precise Chef Cooling enables an exact and constant temperature for food storage and the Triple Cooling System creates three separate airflows in the refrigerator and freezer, enabling optimal humidity control and improved cooling performance for each compartment.

Samsung’s latest innovation in top load washers, the activ dualwash™ washing machine, which includes a built-in sink with water jets and a scrubbing surface to allow consumers to handle the entire wash process in the laundry unit instead of pre-treating the items elsewhere. The convenient sink space provides a separate space to pre-treat tough stains, and once finished, the laundry and water can easily be poured into the machine.

?  The new Samsung AR9500 air conditioner, has a unique triangular design, with a wider inlet, wider outlet and a bigger fan to ensure that air is cooled and expelled faster, farther and wider to reach every corner of the home.

? The new AX7000 Air Purifier’s front air inflow easily draws in air through a Dual Power Fan with two 5 step filtration system. The 3 Way Air Flow enables the purifier to reach wider and purifies faster.

Instantly share superior images with the Samsung NX500

The new NX500 camera is the perfect camera for everyday use, with its best-in-class DRIMeV Image processor, a NX AF system III and Samsung’s highest-resolution 28 MP BSI APS-C sensors. Compared to conventional CMOS sensors, BSI reduces noise more effectively by keeping the path between the lens and sensors clear so more light can hit each pixel, lowering the signal-to-noise ratio. As a result, NX500 users never need to compromise image quality, even in low light. Also, with 4K and UHD video recording, users will enjoy recording movies with more flexibility.

Putting the core performance and functionality of the NX1 into a highly portable format, this new compact camera makes sure that a moment is never missed. The palm-sized NX500 offers updated connectivity such as Bluetooth and Wi-Fi, providing users with an advanced wireless experience, as well as the option to seamlessly shoot and share their captured experiences.


Winfred Kuria854 Posts

Winfred Kuria is a self-constituted web content writer in charge of Tech News and Events Publicity at She will communicate in the simplest way possible with an aim of changing the world one mind at a time.


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