Tax Preparers Use Social Media for Their Business

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  • 4 years ago
  • Posted: February 6, 2015 at 5:50 pm

‘It’s about an experience.’

“Social networks aren’t about websites. They are about experiences, “Mike DiLorenzo, the marketing director of NHL wouldn’t have put it any better. Social Networking has revolutionized and has made immeasurable impact on every facet of life, whether it be religion, security, social development, economics, finance, diplomatic relations, International Trade, Sociology, Psychology, Science, there is nothing you might possibly think off that wouldn’t involve Social Media, thusly, it would not be far-fetched to say that Social Media is the future of any business or venture. It seems a natural development when you consider that the deepest human need is the need to communicate, to connect, and history testifies to this, the earliest post dating back to 550B.C.

It was first implemented in Great Britain by William Pitt the Younger in his 1798 budget that was meant to pay for equipment and weapons during the infamous Napoleonic Wars. Fast forward, Income Tax has mutated to its present state, conceptually and structurally. “The hardest thing to understand in the world is the income tax,” quipped Albert Einstein; going by Einstein’s famous/infamous equation, it follows that Income Tax equals murder multiplied by charity-squared.

Tax Preparation: ‘In for a Penny, In for a Pound.’

“The avoidance of taxes is the only intellectual pursuit that carries any reward.” Perhaps John Maynard Keynes was just being a plonker when he said that, or he might have been onto something, be the judge that, Guv’nah! Tax preparation refers to the process of preparing tax returns for a person, usually other than for a tax at a consideration/compensation. As people might not have time to do tax returns or consider it complicated, paid preparers are called upon for such a task.
Tax Preparers: “Knights in Shining Armor”

A whole profitable business model has been built around this concept. Some countries may have quite complicated taxation directives, thus necessitating the position of a Tax Preparer, other factors inclusive. Usually done by a Chartered Public Accountant, a Solicitor, Registered Agents, Licensed or Unlicensed Tax Preparation firms, these nobles are a welcome lot. Knowing the importance of the relation between Social Media and Finance, Tax Preparers need to understand how to saddle this mare of Social Media, effectively creating sustainability.

First and foremost, “publish or perish”, with the vast majority of people accessing the platform by the second, detailing information about their services is of paramount importance. “Think like a publisher, not a marketer, “David Meerman Scot wouldn’t have said better. Second, the majority of such companies have only just began swimming in these lucrative pools, thus analysis is most required; analysis of target audience, with such aspects as how to present information, products offered, creating trending topics and viral features, making analyses of the responses. Third, building a Sustainable Social Media Communication Model builds a sustainable clientele as more people have access to you, importantly, your products. Utilizing the traditional media can help the Tax Prepares, balancing, making sure that each complements the other.

Tax Prepares should look to create an experience with their clients and prospective clients as experiences are more memorable. Building on such experiences is the sure path to business and social success for Tax Preparation Businesses.

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Stefan Wolf
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SOCIAL MEDIA