Through a partnership with Deezer, the international music streaming service Tigo announced the launch of Tigo Music to provide Tanzanians with unlimited music experience. Through pre-paid data bundles, customers will be able to access more than 36 million tracks including African and Tanzanian artistes on their phones and tablets.
Additionally, Tigo will also be sourcing exciting new and local content through a new venture with the digital music company, Africa Music Rights, which funds, acquires and manages music rights across the African continent. Members will be treated to live performances by leading local musicians during the launch ceremony set for January 24.
Apart from giving Tigo customers unlimited access to local and international music, Tigo Music, will accord local artists with an opportunity earn extra payment from their songs listened to through the service. Tigo will also provide them training on how to use and benefit from the service. The move makes the telecommunications company the first in Tanzania to give customers such access to unlimited music.
The introduction of Tigo Music in Tanzania follows the success of its launch in Ghana in 2014 and Latin America in 2013. It has since become an integral part of people’s daily digital lives and synonymous with live music events headlined by some of the world’s best-known artists as well as with close-up studio recordings.
Music streaming is the fastest growing area for the global music industry and music content is already the second most popular mobile phone feature in sub-Saharan Africa. Tigo will introduce a variety of music service packages which will allow customers access through *148*00#.