Following the launch of Airtel Music Stars activation mid this month, the programme has been rolled out in the universities. Airtel Trace Music Star competition is not only innovative and creative, but is also designed to offer a bigger opportunity and platform for the thousands of Kenyan youth who crave for a chance to hit the big stages but are unable to.
Airtel has been in different universities which include Mount Kenya University (MKU), Nazarene University, Multimedia University (MMU) and Catholic University of East Africa (CUEA). The campus activations are giving hopefuls a real opportunity to call, sing and stand a chance to be the next star in Kenya and possibly in Africa.
Airtel is in the process of looking for the next Airtel Trace Music Star and as a result, the activation team has been accepting only individual entries, allowing people to sing in any language of their choice, and in whatever genre they want; callers were allowed to use instruments as they register their songs.
Unlike other traditional types of music competitions, Airtel Trace Music Stars does not go through the regular auditioning and screening processes which often will result with potential stars traveling across towns to a single location to be auditioned.
In order to secure an entry in the competition, you call 0900 733 733, follow the voice prompts and choose either the karaoke service or the competition; after one has finished singing within a 15 second to 3 minute window, a text is sent to the caller confirming that the song has been received and is being moderated; within 24 hours another text is sent confirming that the entry has been successfully moderated, with a password and an opportunity to listen to the song on www.tracemusicstar.com and share the entry among friends so they vote for them.
The competition continues with campus activations taking place in Daystar University, Kenyatta University, JKUAT and USIU. The Pan African winner of the competitions will walk away with 30 000 euros, a recording deal with Universal Music, a week in NYC with AKON 1st class for a mentorship and a music video that will be aired on TRACE TV internationally. The national Kenyan winner will also win a Subaru Impreza courtesy of Airtel Kenya. This will be aired live on NTV.
You can be part of the Airtel Trace Stars Kenya conversation through following #AirtelTRACEStar on @Airtel_KE and @dailynation Twitter accounts and by liking the Airtel Kenya and Daily Nation pages on Facebook.