Samsung partners Safaricom to boost uptake of Smart TVs

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Samsung smart TV buyers will receive a free 3G dongle to encourage usage of the product’s internet features such as Youtube and Skype which will be available in the Kenyan market later this year.

The collaboration with Safaricom is part of the strategy by the global electronics manufacturer to encourage the uptake of its latest technology televisions in the country. At this year’s consumer electronics showcase IFA in Berlin, Samsung will be unveil new Smart TV content including much anticipated games such as Need For Speed Most Wanted, Real Football 2014, Golf Star and services such as Skype. The Samsung Smart TV allows users to enjoy Internet content and downloaded apps while still accessing ordinary television programmes in crisp, clear quality.

The soon-to-be-released apps will be available on the Samsung Smart TV Games Panel, providing users with a more enriched and interactive entertainment experience. In addition to that the Games Panel can be conveniently controlled by multiple devices, including the Smart Control, a dedicated Samsung Gamepad and select Samsung Galaxy devices.

Samsung Electronics Co. Ltd President and CEO Boo-Keun Yoon is expected to deliver the key note speech outlining the company’s vision for the “Home of the Future” in an address titled “Bringing Your Future Home”.

Mr. Yoon will address Samsung’s commitment to human-based innovation and discuss how people’s expectations of the home are changing with the entry of smart technology into homes, in addition to setting out what the consumer electronics industry needs to do to bring the vision for the “Home of the Future” to life.

With growing interest in the fusion of fashion, design and technology the television is more than just a screen – it is a window to the world, providing new experiences, new discoveries and new possibilities. Samsung customers will be able to enjoy even more entertaining and easy-to-use content on the Samsung Smart TV.

Samsung has also partnered with renowned French digital artist Miguel Chevalier to create the “Origin of the Curve,” a digital art installation that will be on display at the Samsung booth during IFA 2014, from September 5-10.

The “Origin of the Curve” is composed of several overlapping arches and multiple Samsung Curved TVs showing virtual-reality artwork that shifts and transitions in choreographic movement to generative music provided by composer, Jacopo Baboni Schilingi. To amplify the multi-sensory and immersive experience, infrared sensors will allow attendees at IFA 2014 to interact with “Origin of the Curve” by creating distinct visual fluctuations of intricate colored patterns on its curved TV screens.

The “curve” takes inspiration from the specific shape and immersive, living-picture qualities of the new Samsung Curved UHD TV, and is displayed in Ultra High-Definition resolution to provide a stunning and full-spectral rendering of the new Samsung Curved TV’s impressive UHD color capability.

Game applications are currently available in limited countries in Europe, Korea and the U.S as they can only be played on Game Panel. Skype will be available in Quarter 4 after an update on the U9000 TV Series.

 

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Winfred Kuria
Winfred Kuria is a self-constituted web content writer in charge of Tech News and Events Publicity at Kachwanya.com. She will communicate in the simplest way possible with an aim of changing the world one mind at a time.
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