Supersport has lined up various digital elements for viewers during the 2014 FIFA World Cup beginning Thurday. Augmented reality. Real-time social engagement. Live Streaming. Behind-the-scenes pictures and videos of DStv’s SuperSport’s expert panel, including Manchester United assistant manager Ryan Giggs. This are some of the special elements to be rolled out.
Viewers will not be limited to the live broadcast on the DSTV set-top box. Fans will also engage on SuperSport’s social media in which 5.5 million fan base across all platforms; Twitter, Facebook, Instagram, YouTube, Google+ and WeChat. “We appreciate the need to supply fans with the most engaging, interactive, up-to-date and shareable content in the quickest time. Fortunately, we have the team and platforms to deliver a world-class digital offering for the world’s largest tournament.” Said Brandon Foot, SuperSport’s Acting CEO.
For the first time, the World of Champions’ presentation will include augmented reality, utilising the latest technology. Using high-end graphics, SuperSport will take viewers into 3-D representations of all stadiums, enabling experts to analyse the game like never before. This is the first time such technology will be used on the continent.
superSport will run two digital campaigns one focused on awareness the other on engagement during the FIFA World Cup to ensure SuperSport is kept top of mind. Also, keep an eye out for behind-the-scenes pictures and videos from SuperSport’s world-class panel of experts, including Giggs, Premier League host John Dykes and former star John Barnes.
DStv Premium subscribers with access to a PVR will be able to view match highlights on the DStv Catch-Up service. And viewers with the new DStv Explora PVR will be treated to extended Catch-Up content totalling 20 hours of sports content at any time during the event, including multiple duration match highlights, historical World Cup matches, additional content from Brazil and full length matches On Demand from the quarter finals onwards.