Digital Content Africa Z-15: Tanzania’s new online music platform Mkito.com wants to reach a million users in a year’s time

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Africa newest online music platform is set to distribute music digitally to over a million users in a year’s time across Africa but currently starting off in Tanzania.

Mzito.com was originally created to provide a payment system that would work for Tanzania through mobile money which is dominant among users. Already having 200 artists and counting, the platform also provides an online option for interested individuals to sign up. This will help distribute music for smaller artists in the industry.

“We don’t choose the music we have. We’ll carry any music if the quality is good enough with music genres; bongo flava, tana, pop music and reggae with bongo flava making 40% of the catalogue.

The split in the short period since the launch is 90% free tracks and 10% pay for: the free strategy is also aimed at generating the ambitious 1 million registered user target they have set themselves in the first year. Most of its users found the platform through social media and has 7-8 million online users in Tanzania, the focus is definitely at the region before including Kenya and Uganda.

In other news;

MTN has collaborated with Nigeria’s Davido and South Africa’s Mafikizolo after launching the song Tchelete via MTN play entertainment platform in a project to distribute music in Nigeria allowing artists to monetize the distribution of their music in an industry marred by piracy.

  • Online Radio 251Ethiopia has signed urban music content deal with Kenya’s MTech with the slogan “Ethiopia’s Urban Premiere hit station” that offers a mixture of Ethiopia Urban music that never gets airplay and gossip on Ethiopian celebrities.

The music will be distributed in Kenya, targeting the Southern Ethiopian niche market and will be available shortly as ringback tones on Airtel and Safaricom then later back the launch with music concerts, TV commercials and online promotions. Better termed as a revolution in Online Radio.

  • South Africa’s only Mobile virtual Network Operator, Virgin Mobile has launched a fun crowdsourced local fan music video for John Newman’s smash hit ‘Love Me Again’ which captured the mood of the British artist’s recent tour to Cape Town and Johannesburg.
  •  NBS TV Goes mobile in a bid to get an edge over its competition the television station has unveiled a new innovation the NBS TV mobile application which will guarantee viewers high resolution and crystal-clear high dimension (HD) broadcast.

With free local content, this is the first television station to launch a mobile app in East Africa and is available on Google Play app store.

  •  Kenyan blockbuster House of Lungula will now be available on BuniTV from next month. For only ksh150 ($3.99) for the diaspora, users will be in a position to rent the film and watch it at their convenience during a 3-day period without having to subscribe to the TVs monthly premium service Buni+

 

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Winfred Kuria
Winfred Kuria is a self-constituted web content writer in charge of Tech News and Events Publicity at Kachwanya.com. She will communicate in the simplest way possible with an aim of changing the world one mind at a time.
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