In a campaign Malaria No More- Power of One sponsored by Novartis, two million treatments of its pediatric antimalarial are arriving in Zambia thanks to the ongoing use of social, mobile and e-commerce technologies, enabling the public to purchase treatments for children in Zambia.
Zambia is the first beneficiary country of this campaign and it will help reduce the disease burden in Zambia which accounts for up to 40% of infant mortality in that country. Power of One is a global digital fundraising campaign that enables people around the world to help end child deaths from malaria’s, a preventable and treatable disease.
Joseph Jimenez, CEO of Novartis said, “Our commitment to Power of One reflects our company’s long term efforts to fight malaria and Novartis remains dedicated to controlling and ultimately eliminating this deadly disease,”
Public funds through mobile technologies managed one million treatments having Novartis match the additional one million.
The campaign which was launched in September 2013, has enabled donors to share information with their social networks and encourage friends to donate.