Twitter, WhatsApp predicted to impact Kenya’s commercial sector in 2014/2015.
Social TV, The Rise of WhatsApp and Social Me-Devolution are some of the trends to watch out for in 2014 and 2015 at least according to a report published titled Nendo 2014/2015 social media report.
East Africa’s most active Twitter city, Nairobi has had the information build up following specific city events from last year to recent; March 2013 General Elections, The Westgate Mall Attack and Kenya at 50celebrations as key highlights. In the 2013 election campaigns, now Kenya’s president Uhuru Kenyatta referred to as “Digital”, which has made a defining attribute of the current Jubilee government.
Social Me-Devolution trend for 2014 came up when governors, senators and municipal public servants took to Twitter among other social networks to engage citizens as well as Kenyan Diaspora, to encourage local, hyper-local and regional investment.
“Since the Kenyan president posts all of his speeches online and garners quite the reaction, it is expected that governors and other county officials will follow suit,” stated Mark Kaigwa, Founder of Nendo ventures.
WhatsApp on the other hand has had a massive embracement among people enabling users to engage on a different level; sending images, text, audio and user-submitted video and newsrooms also using the app as a medium for audiences to submit images and videos.
“WhatsApp can be the difference in giving consumers a straightforward way to express the quality of service they receive.”
“Second Screen” or Social Tv is the other fetish for today’s audience who will no longer watch television without a second screen such as a phone, a tablet, a laptop, or a desktop computer nearby. The second screen audience 2014 will be in a stronger place to demand bolder advertising and communication from traditional marketers.
Kenyans will frequently congregate around popular television programs including segments of the news, popular news stories or popular programming that matches them as a demographic.
“This connectivity will challenge the brands, agencies, the influencers and the ecosystem to put the audience itself to own their place as participants in the digital dialogue,” concluded Mark.