Asus takes product experience to universities.
Asus, worldwide top-three consumer notebook vendor and maker of the world’s best-selling motherboards has rolled out a series of university activation as it seeks to deepen its penetration in the market with its differentiated products.
The campaign that lasts a month will highlight the company’s products most notably the Fonepad and the recently launched Transformer Book T100. This comes at a time when there is a growing appetite for tablets and other portable PC gadgets which the company hopes to ride on as it seeks to tap the Kenyan youth market.
The launch will give university students firsthand experience to interact with the company’s products aside from receiving Asus branded merchandise. The programme will also give few individuals a chance to be enlisted as Asus campus brand managers.
“We at Asus believe that every idea starts with people and we turn our imagination into myriad revolutionary innovations. Through these activations we hope to showcase among other products, the Transformer book, the Vivobook windows 8 touch notebook and the Intel powered Fone-Pad which offer needs such as affordability, mobility, improved graphics and longer battery life. All these appeal to Kenyan youth.” said Asus product manager Mr. Chris Wen.
The next activation will be held at USIU (United States International University) after having the first experience at Catholic University.