After a million years, Orange has decided to launch the “Custom Ring Back Tone” (RBT) service for its Orange mobile subscribers. The RBT will enable Orange Mobile customers to customise their own ring back tones by creating their own audio content. Conventional ring back tones contain clips of pre-recorded and pre-selected music or other audio content that replace the standard ringing sound that incoming callers would normally hear while waiting for their calls to be answered.
To subscribe to this service, customers send an SMS to 1352 stating the message content to be recorded. This will cost the subscriber KShs 20. The tone is recorded within 24 hours and a code to access the tone sent to the customer via SMS. The customer then sends the code given to 7700 to set the tone as their default RBT. A communications policy will however guide and regulate the nature of the content to be recorded.
The custom tone has a validity of 30 days where a daily subscription fee of KSh 1.67 is charged to the customer for having the tone. A user can continue with the current subscription at the end of the validity period or change the ring back tone or unsubscribe from it. A three day grace period is provided to allow for renewal of the subscription. Check this for more info