Social technologies gain favor with world’s top executives

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  • 8 years ago
  • Posted: September 19, 2013 at 2:03 pm

social-media-trendsOracle, Leader Networks and Social Media Today sponsored a study to highlight the Critical Role Social Technologies and Practices Now Play in Business Success, and Challenges and Opportunities Encountered Along the Way. 

The survey was conducted on more than 900 marketing and technology executives and found out that more than 97% of the executives believe it will be important for successful organizations to transition to being socially enabled enterprises. 72% of those surveyed reported that social media is key for organization’s future.

Currently larger organizations are leading the adoption of social technologies with organizations having more than 50,000 being further along the path to becoming social businesses. This is supported by the fact that 46% of organizations with more than 50,000 employees are already socially enabled compared to about 33% of companies with less than 5,000 employees.

      • Larger organizations are leading the charge: Organizations with 50,000 or more employees are much further along the path to becoming social businesses. In fact, 46 percent of organizations in that 50,000+ employee category reported that they are already socially enabled, compared to nearly one-third of companies with less than 5,000 employees.
      • The report by Oracle noted that s

ocial business metrics are still in their infancy, but are expected to be more operationally focused in the future. “By weaving social capabilities into the fabric of their daily operations, organizations can achieve significant improvements in areas ranging from marketing and sales to customer service and employee collaboration,” said Meg Bear, Group Vice President of Oracle Social Cloud Platform. “As this study shows, business executives now understand that creating a socially enabled enterprise can create better customer experiences, enable more responsive internal networks and drive organizational efficiencies. This combination gives organizations of all sizes a significant competitive advantage.”

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