Some exciting news for the Kenyan market, as Panasonic set themselves for a comeback. For more than 50 years, Panasonic has been successfully represented by the distributors and partners and has eventually resulted into building a solid customer base and a significant market share in the region.But the general consensus is for the consumer electronic products, home appliances, the battle for Kenyan market has been between the likes of Samsung, Sony and LG. But now, I get the feeling that things are about to change
Panasonic today will start the journey of taking the matters of serving Kenyan market on their own hands. Today Panasonic will open their first Panasonic Plaza – the first fully equipped and comprehensive showroom by Panasonic in Nairobi Kenya. For those who have no idea , Panasonic Corporation group of companies is a globally recognized manufacturer of electric and electronic products that range from electronic components to consumer electronic products, home appliances, factory automation equipment, information and communications equipment, and household-related products.
I did a random check among some of my friends on what they know or remember about Panasonic and most of them can only remember Panasonic Tvs. Yes Panasonic has some of the best Tvs that you would find around but there more in their stores like Cameras, computers, Phones and tablets. That is why I am looking forward to see their new showroom.
[pullquote]Panasonic Marketing Middle East & Africa FZE (PMMAF), is the regional headquarters for Panasonic in the Middle East and Africa (MEA) region and is based in Dubai. PMMAF was set up in 1996 with the aim to provide more on-ground sales and marketing support to the distributors and partners.[/pullquote]