88mph and Samsung Electronics Africa have entered into a partnership to provide 3 lucky startups with a possible placement on the Built For Africa App store, and the potential to be pre-loaded on millions of smartphones across Africa. Samsung will also help the startup add marketing muscle to each startup to build and drive consumer awareness.
In addition to the startups being given a premium spot on the Built for Africa store, the partnership also entails potential co-branding pushes, such as Samsung’s recent deals with Universal Music, DSTV, Pana TV and eKitabu – all aimed at growing and driving locally relevant content and services for Africa.
Product packages that consider the physical and infrastructural demands of Africa, will receive special focus alongside sectors that Samsung is particularly interested including: education, entertainment, & health among others.
To be eligible for this opportunity, startups should apply to 88mph before the 1st of August via their website, 88mph.ac.
