Tecno has introduced a new phone in the Kenyan market which has the potential to disrupt the local smartphone market the way Huawei Ideos did sometime back. Tecno Phantom A, a phone Tecno is seriously comparing with Samsung Galaxy S3 will retail at Ksh.20,000 in Kenya.
According to Tecno, Phantom A has been made in collaboration with TECNO’s French designers and Korean engineers. I can see what they did right there with the Korean Engineers. Of course Samsung is a Korean company, known for the quality . Tecno going for the share of Samsung market went for people who probably have idea of what Samsung is doing. At the same time the combination of French Designers and Korean Engineers would put to rest any argument based the quality. Chinese companies still have image problem here because of the number of electronic counterfeits products from China.
And if you still think it is about the price alone, then you may need to take a look at the failure of Ideos successor, Huawei Ascend Y100. Ascend Y100 was priced at the same level as the original Ideos plus 1.5GB of data from Safaricom. Despite all that , it failed to fly from the shelves.
Another classic example is LG L7. By all standards, L7 is a great phone, and it was brought in the Kenyan market at a very good price level ( Ksh.24000). But still LG did not make any much progress with L7 in Kenya. In fact, LG L7 is as good as Samsung Galaxy S3 and since Tecno is aiming at that market, I hope they would look at what happened to L7 seriously.
Ok…breath in, it is not all doom. In the recent times, we have seen Intel Yolo doing quite well in the market. Intel combined the quality, low pricing and smart entry strategy to conquer the market. I think Tecno has already started quite well . So far quality and the pricing are taken care of nicely. So now let us wait and see how they take it forward.
I was not thinking of doing the direct comparison with Samsung Galaxy S3 but someone asked on Twitter about that. Although, Tecno is aiming at the Galaxy S3 market, I don’t think the phone should be compared with Galaxy S3 directly. May be S2.
Both phones have 8 Megapixel Cameras but there is slight difference when come to Front Cameras. Samsung Galaxy S3 has 1.9 MP Front Camera while that of Tecno Phantom A is 1.2MP.
They both have 720 x 1280 pixels resolution
Tecno Phantom has internal storage space of 4GB, with microSD card slot up to 32GB , while Samsung Galaxy S3 comes in 16/32/64 GB internal storage variations. S3 also has microSD card slot, expendable to 64GB. To improve the storage issue,Tecno will sell Phantom A with 8GB microSD Card.
Samsung Galaxy S3 has Quad-core 1.4 GHz Cortex-A9 processor while Tecno Phantom A has 1GB
1.0GHz dual-core Processor
- 8 mp rear camera with flash.
- 1.3MP front facing camera.
- Android 4.1 jellybean OS
- 1GHz dualcore processor.
- 1GB RAM.
- 4GB internal memory.
- 8 GB external memory expandable to 32GB.
- 5 inch captive touch screen