Epson is changing tact in Kenya and will stop selling consumer and small business ink cartridge printers in Kenya. Epson plans to concentrate in expanding first generation of ink tank system printers. The plan is intended to provide home and office users with affordable and reliable printing, without the problems often associated with non-genuine inks or other refill systems.
According to Epson Regional Sales Manager for East Africa Mukesh Bector :
“We’ve listened to customer feedback on our current ink tank system printers and what they want from their printing. By stopping the sales of ink cartridge printers in markets with strong ink tank system sales, we will be able to strengthen our commitment to offering ultra-low-cost printing, while maintaining the kind of print quality that our customers expect from us,” .
Last year Epson started by introducing range of printers with in built ink, including Micro Piezo technology, Ink Tank System (ITS) printers. This year , they added new models to the range, offering low-cost printing with Epson-quality results. The models include Epson L series (L550/L355/L300/L210L/L110), which are colour printers that consists of Epson WorkForce M series (M200/M105/M100).
For the ITS Colour printers (L series), each set of high-volume ink bottles can print up to 4,000 pages in black and 6,500 pages in colour, and offers a low running cost of 0.85Ksh per page, or just 425Ksh per ream of paper (500 sheets). In addition, two extra black ink bottles included in the box increase the combined print output to 12,000 pages.
For ITS Monochrome printers (WorkForce M series), Epson genuine ink is available in a high-volume 140ml bottle, which can print approximately 6,000 pages, and offers a low running cost of 0.34Ksh per page, or just 170Ksh per ream of paper (500 sheets). All the printers come with two black ink bottles – one starter bottle and one standard 140ml bottle – that offer a large combined page yield of 11,000 pages for ultra-low-cost document printing. Epson’s fast-drying genuine pigment ink ensures business documents are water and smudge resistant.