Orange in the next two months will reward subscribers with bonus on-net voice and SMS airtime as well as free subscription to its Holla tarrif for every purchase of mobile internet bundles. Data bundles ranging from 50MB to 5GB qualify for bonus airtime ranging from KSh 20 to KSh 700 while the unlimited data bundles qualify for free subscriptions to Holla.
The campaign is named ‘Opportunity Changes With Orange.’ Personified by Julius Yego, the Kenyan javelin athlete who earned the nickname ‘the YouTube Athlete’ for mastering his prowess via YouTube videos and making it to the London Olympics (2012) finals, the campaign positions the Internet as a path to achieving goals, dreams and ambitions.
According to Yego, getting to access the Internet was akin to having an online tutor. “I watched YouTube videos and it really paid off for me, to see the training techniques and skills that professional Javelin throwers use. Interestingly, it was via the Internet that Orange and I connected to tell my story,” said Yego.