Nokia introduced HERE. Yes HERE, the location based cloud meant to deliver maps and location experiences across multiple screens and operating systems. With HERE, Nokia aims to inspire a new generation of location services and devices that make the mobile experience more personally significant for people everywhere. More than just a a map and location according to Thomas Husson
Make no mistake: This is not “HERE by Nokia” or any other form of sub-brand. This is an independent brand. Why? Because the opportunity is bigger than just Nokia.
This is about addressing different types of connected devices — not just mobile phones but also tablets, connected cars, and wearables. As such, “HERE” could play a pivotal role in helping Nokia leverage tomorrow’s new mobile form factors.
This is also about addressing different platforms — not just Nokia Windows Phone devices but also, initially, other Windows Phone licensees, such as Samsung and HTC. That’s why Nokia has also announced today in San Francisco that it will launch an application for iOS 6, a partnership with Mozilla to launch a mobile Web version of HERE Maps for the new Firefox OS next year, and a native Android app and plans for the availability of a HERE SDK for Android in early 2013. This horizontal approach is a way for Nokia to license its content and platform to other OEMs that use the Android ecosystem, such as Amazon.com.
Pushing location beyond Nokia
Taking advantage of the recent Apple woes with maps, HERE is launching a maps application for iOS. Based on HTML5, it will include offline capabilities, voice-guided walk navigation, and public transport directions. The application is scheduled to be available for download from Apple’s App Store for free in the coming weeks.
Nokia further announced a strategic partnership with Mozilla to bring new location experiences to the Firefox OS. Nokia plans to debut a mobile Web version of HERE Maps for the new Firefox OS next year. The companies are working together to give people the best mapping experience on Firefox OS.
Nokia also demonstrated an Android OS-based reference application and announced plans for the availability of a HERE SDK for Android in early 2013. This is aimed at enabling partners to create location-based applications for Android devices with Nokia’s leading content.
To advance the 3D capabilities of HERE, Nokia announced the planned acquisition of Berkeley, Calif. company earthmine. Earthmine’s reality capture and processing technologies will become integral parts of HERE’s 3D map making capabilities.