Hello Publishers, Google is up to something here. Google has hatched a new way to tagging news articles “news_keywords” aimed in helping users discover the best content for their search on the Google and Google News source.
Today we’re excited to announce a news_keywords metatag. The goal is simple: empower news writers to express their stories freely while helping Google News to properly understand and classify that content so that it’s discoverable by our wide audience of users.
Here is how it works according Google Support:
By implementing the
news_keywordsmetatag you can specify which keywords are most relevant to your articles. For example, in an article about the World Cup you could add the following code to help Google News better understand the nature of your content:
<meta name="news_keywords" content="World Cup, Brazil 2014, Spain vs Netherlands">
Keywords could also be used to help disambiguate between related terms. Again, if this particular publisher wanted to specify that this article reported on soccer’s World Cup — as opposed to rugby’s World Cup — then they could try the following:
<meta name="news_keywords" content="World Cup, Brazil 2014, Spain vs Netherlands, soccer, football">