Crown Paints goes Social with a CSR Contest
Crown Paints has launched a Facebook CSR (Corporate Social Responsibility) contest, which aims to leverage on the social connections of the public to nominate a not for profit institution that will benefit from a free paint makeover.
The campaign is dubbed , “Transform Your world”. Here is the Facebook page http://www.facebook.com/crownpaintsltd. The top prize of the contest is KShs 200,000 worth of paint job plus Kshs100,000 cash, if they get the most votes, with the runners-up and second runners-up getting a cash prize of KShs 50,000 and KShs 30,000, respectively.