Study:-40 percent of mobile clicks on ads are essentially useless

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Just what I have been thinking of, based on my experience with mobile ads. A study by mobile app marketing platform Trademob found that 40 percent of mobile clicks on ads are essentially useless, the result of accidental presses or fraud.According to gigaom.com

Trademob found that 22 percent of clicks are accidental, while 18 percent are fraudulent. That could be one thing holding back mobile advertising as some advertisers question how effective their spend is on mobile.

 

Source gigaom.com , Trademob

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