Study:-40 percent of mobile clicks on ads are essentially useless

Written by

Just what I have been thinking of, based on my experience with mobile ads. A study by mobile app marketing platform Trademob found that 40 percent of mobile clicks on ads are essentially useless, the result of accidental presses or fraud.According to gigaom.com

Trademob found that 22 percent of clicks are accidental, while 18 percent are fraudulent. That could be one thing holding back mobile advertising as some advertisers question how effective their spend is on mobile.

 

Source gigaom.com , Trademob

What is your opinion on the topic?
Kennedy Kachwanya
Lead Blogger at Kachwanya.com
---
Kennedy Kachwanya is a technology blogger interested in mobile phones both smart and dumb, mobile apps, mobile money, social media, startups ecosystem and digital Savannah. New media must not forget the strength of old tech.
Kennedy Kachwanya on FacebookKennedy Kachwanya on Twitter
Article Tags:
· · · · ·
Article Categories:
TECHNOLOGY