Airtel Partnered Sproxil to combat the counterfeit drug market in Africa through SMS

Written by

Airtel yesterday announced a partnership with Sproxil to combat the counterfeit drug market in Africa. Sproxil’s Mobile Product Authentication™ (MPA™) solution allows consumers to verify product genuineness within seconds through a text message.  Airtel will offer this service absolutely free to its users and not charge for any SMS based verification.

Sproxil’s service works by placing a scratch-off label on products, and then when consumers purchase a product, they scratch off the label to reveal a unique, random code. The code is then sent via SMS to a country-specific Toll Free short code, and the consumer receives a reply almost instantly indicating whether the product is genuine or not.

What is your opinion on the topic?
READ  Safaricom mobile applications developer challenge promises the winner Ksh.1 million cash prize
Article Categories: