Airtel yesterday announced a partnership with Sproxil to combat the counterfeit drug market in Africa. Sproxil’s Mobile Product Authentication™ (MPA™) solution allows consumers to verify product genuineness within seconds through a text message. Airtel will offer this service absolutely free to its users and not charge for any SMS based verification.
Sproxil’s service works by placing a scratch-off label on products, and then when consumers purchase a product, they scratch off the label to reveal a unique, random code. The code is then sent via SMS to a country-specific Toll Free short code, and the consumer receives a reply almost instantly indicating whether the product is genuine or not.
Article Categories:
TECHNOLOGY
Well and good. Now, when they want also to make it work, they will contact Genaco Verigen. Sproxil solution was disproved last year on the pharmaceutical conference in KICC and they haven’t changed..
What if I copy the label of a genuine product and use it on a counterfeit product? Will the sms get to ditect it?