Nation Media Group is set to Battle Western Union with the Launch of a new Money Transfer Service

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Nation Media Group today is set to launch a new Money Transfer Service called  NationHela. NationHela is an international money transfer service  that allows Kenyans in the Diaspora to send money straight to a recipient’s NationHela account that can be accessed via a prepaid Visa card and their mobile phone.  According to Nation Media Group NationHela is simpler, more convenient and cheaper than leading money transfer services. NationHela is a product partnership between Nation Media Group and Diamond Trust Bank.

This is coming at a time when Western Union has stepped up its effort to regain the Kenyan market through a partnership with Safaricom Mpesa. Back in July Western Union started a promotion for customers sending mobile money transfers to M-PESA subscribers in Kenya.

According to that promotion a customers who tell at least three friends and family members through a qualifying referral about the Western Union® Mobile Money Transfer service from the U.S. to Kenya will receive a coupon for a
$0-fee* transaction. To qualify for the coupon, U.S. customers must “tell a friend” through www.westernunion.com/mpesa using e-mail, Facebook or Twitter. The promotion runs until Sept. 7, 2012.

Western Union is looking for ways to  expand its Mobile Money Transfer service to M-PESA subscribers in Kenya. For now the consumers can send money directly to  M-PESA subscribers in Kenya from nearly 170,000 Western Union Agent locations in 91countries and territories, including the U.S.

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Kennedy Kachwanya
Lead Blogger at Kachwanya.com
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Kennedy Kachwanya is a technology blogger interested in mobile phones both smart and dumb, mobile apps, mobile money, social media, startups ecosystem and digital Savannah. New media must not forget the strength of old tech.
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