Nokia today announced the first round of auditions for the upcoming “Don’t Break the Beat” competition. The campaign is linked to Nokia Asha range of mobile phones, centres on an East African wide search to find the definitive rapper, also known as a “cypher”, amongst the youth.
Aspiring rappers can attend the auditions on Saturday, 14th July from 09:00 – 17:00 at the Nairobi National Museums. Successful contestants from these auditions go on to battle it out at club nights and national finals, competing with rappers from across Kenya, Uganda and Tanzania for the coveted East Africa title, and a whopping 250,000 KES in prize money, as well as a brand New Nokia Asha mobile phone.
Judges include: Nazizi; Point Blank Evumbi; Eric Musyoka; Joey Muthengi; Frasha (Francis Amisi) and DJ Joe Mfalme. Their votes carry 70% weight in the final judging. The other 30% will be consumer driven, with voting open at each round on the You Tube channel so everyone gets the opportunity to support their favourite!