Orange has launched a one-month sales promotion targeting Western Kenya with marketing activities planned for various areas in that region. The campaign – dubbed Orange “Yefwe” or “Orange is ours” – is set to run for one month to end on Friday July 21, 2012. During promotion period, customers will have the opportunity to sample and purchase various Orange products at reduced prices and call tariffs.
The campaign will be spearheaded by Orange distributor Mobicom at the Kakamega ASK Show grounds while other locations targeted during the exercise are Bungoma, Mumias, Kapsokwony, Kitale, Webuye, Busia, Ukwala, Ugunja, Malaba and Sabatia among others.
Some of the offers include a reduced tariff of KSh. 1 per minute for on-net calls for GSM and CDMA pre-paid customers, which will apply to activations done within the region during the length of the promotions, handsets at reduced prices, with the best deal being the Huawei G3620 Dual SIM devices for only KSh. 2,599.
The sales and marketing campaign is also meant to improve awareness about the Holla tariff and to recruit new partners and agents, and subsequently increase the number of outlets selling Orange products in Western Kenya.
The Holla tariff, launched on March 14, 2012, is a 24-hour, daily bundled tariff offering targeting the students and youth population.Rechargeable via a daily KSh. 10 subscription, the bundled offer allows Orange’s pre-paid customers to enjoy free on-net calls, free on-net SMSes, 20 free off-net SMSes and 10 MB of mobile data daily.