Airtel was awarded a license by the Rwanda Utilities Regulatory Agency (RURA) late last year to operate 2G and 3G GSM mobile services in Rwanda. And now it plans to invest USD 100 million in Rwanda for its operations over the next three years.
Rwanda is among the fastest growing telecom markets in Africa and, according to the National Statistics Institute of Rwanda, mobile penetration in the country was at 38.4 per cent as of July 2011.
Rwanda will also benefit from Airtel’s mobile commerce platform – Airtel Money. The service will allow consumers and communities to take advantage of the mobile commerce reality sweeping through the industry by enabling them to conduct a range of financial transactions quickly and easily. Targeted at both banked and unbanked customers, Airtel Money will enable customers to make affordable, fast and secure financial transactions including direct fund transfers from one user to another, bill payments, top ups and mobile banking.
In addition, Airtel plans to bring its football talent search – Airtel Rising Stars – into Rwanda. Since its opening season last year, this pan-African tournament has grown to be Africa’s largest youth football initiative. Its focus on identifying and nurturing budding soccer talent from the grassroots onto a national stage provides a platform for upcoming soccer talent under the age of seventeen to showcase their skills to leading scouts and coaches, which gives the participants an opportunity to further their football skills. Making a long-lasting positive impact on the community remains a priority for the organization.