Serena Hotels Looking for Social Media Executive

Serena Hotels are looking to recruit a Social Media Executive in the Ecommerce Department. The successful applicant will report to the eCommerce Manager.

 Job Description

The Social Media Executive will be tasked with the responsibility of implementing the company’s Social Media Strategy. The main responsibilities are:

  •  To enhance and maintain the company’s social media presence on platforms such as Facebook, Twitter, YouTube, Flickr, Tripadvisor, company blog etc
  • Create synergy across all sections of the organization to ensure smooth flow of information.
  • Respond to changes within social media sphere – functionality, etiquette, reporting etc and be able to adapt to fit these changes.
  • Work closely with the website and corporate communications teams
  • Engage Serena Hotels Customers using the Social Media platform in a timely and relevant manner.
  • Use social media to drive brand awareness and complement sales effort.
  • Measure and report social media impact to the business and take remedial actions where necessary.
  • Develop and implement Social media strategy in line with the organisation’s strategic plans.
  • Research and recommend Social media platforms relevant to the brand.
  • On an ongoing basis keep the social media streams fresh and interactive


Profile of Candidate

  • Degree qualification in related IT, Commerce and Marketing fields.
  • A minimum of 1 year experience in a busy environment making use of social media.
  • Demonstrate in-depth knowledge of social media and it’s relevance in business environment.
  • Practical experience in both consumption and generation of social media content
  • Excellent written and communication skills
  • Creative thinker with sound analytical and business skills; web design skills an addedadvantage
  • Experience in the use of Social media as a tool to grow business
  • Must be proactive, innovative, and able to work with a highly dynamic team with minimal supervision.

Interested candidates meeting the above criteria should forward an application with detailed Curriculum Vitae accompanied by copies of certificates to the email address shown below by 10th January 2012. Send your applications to



About Serena Hotels

The Serena Hotels is a selection of luxury resorts, safari lodges and hotels that span some of the most evocative, exotic and enchanting destinations in the world. The Serena Group comprises a collection of luxury resorts, safari lodges and hotels, which are located in East Africa (Kenya, Tanzania, Rwanda,Uganda and Mozambique) and Southern Asia (Pakistan, Afghanistan and Tajikistan). The Serena service profile guarantees unprecedented luxury, extensive amenities and unrivalled warmth of personal attention.



Kennedy Kachwanya1080 Posts

--- Kennedy Kachwanya is a technology blogger interested in mobile phones both smart and dumb, mobile apps, mobile money, social media, startups ecosystem and digital Savannah. New media must not forget the strength of old tech.


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